Product Design

Product Lagom: A Designer’s Relationship with “Just Enough”

As a product designer, being a voracious reader & consumer of podcasts about design comes with the territory. As ‘mental cross-training’ I don’t solely read about building websites and software, I take in info from all areas. Print & traditional design, industrial design, architecture & the design of physical spaces. It was in one of… Read More »Product Lagom: A Designer’s Relationship with “Just Enough”

Customer Research Insights

Collecting Data for Deeper Customer Research Insights

So you’ve done some initial Customer Research and it’s time to collect deeper insights. Before you get ahead of yourself, remember why you’re collecting data in the first place: everything should connect back to your business goals. DemographicBaseline demographic information could be as simple as the customer’s age, locations, how many people are in their… Read More »Collecting Data for Deeper Customer Research Insights