Empathy map, user experience (ux) methodology and design thinking

Empathy and Design

em•pa•thy/ˈempəTHē/ nounthe ability to understand and share the feelings of another. As defined, empathy is the ability to understand and share the feelings of others. You’re able to put yourself in other people’s shoes to see their point of view even if you’ve never been in that particular situation before. Having empathy allows you to… Read More »Empathy and Design

Design Ego and Workism

One of the trickiest phases early in my design career was working through the misconception that I am the sum of my work output. Psychology Today calls this workism, and I can attest that it hurts you both professionally and personally. Designers are especially susceptible to the pitfalls of perfectionism and long hours, but this… Read More »Design Ego and Workism

Customer Research Insights

Collecting Data for Deeper Customer Research Insights

So you’ve done some initial Customer Research and it’s time to collect deeper insights. Before you get ahead of yourself, remember why you’re collecting data in the first place: everything should connect back to your business goals. DemographicBaseline demographic information could be as simple as the customer’s age, locations, how many people are in their… Read More »Collecting Data for Deeper Customer Research Insights

2 Researchers interviewing customer in office

Six helpful tips to avoid ‘bad data’ when interviewing participants

When interviewing participants in a user research study, researchers have to be mindful of how feedback is treated at all stages of the interview process. There are visible and invisible pitfalls that a researcher can succumb to when gathering input from participants, which can cause ‘bad data,’ as a result. Here are some top tips… Read More »Six helpful tips to avoid ‘bad data’ when interviewing participants

The Power of IDK

One of the strongest tools a designer has in their toolbelt is also one of the hardest things for people to bring themselves to say: “I don’t know”. Why Can’t We Say “I Don’t Know” One of my favorite podcasts is Freakonomics, which frequently looks at the intersection of human psychology and business though an… Read More »The Power of IDK