2 Researchers interviewing customer in office

Six helpful tips to avoid ‘bad data’ when interviewing participants

When interviewing participants in a user research study, researchers have to be mindful of how feedback is treated at all stages of the interview process. There are visible and invisible pitfalls that a researcher can succumb to when gathering input from participants, which can cause ‘bad data,’ as a result. Here are some top tips… Read More »Six helpful tips to avoid ‘bad data’ when interviewing participants

The Power of IDK

One of the strongest tools a designer has in their toolbelt is also one of the hardest things for people to bring themselves to say: “I don’t know”. Why Can’t We Say “I Don’t Know” One of my favorite podcasts is Freakonomics, which frequently looks at the intersection of human psychology and business though an… Read More »The Power of IDK