When I was going through Nashville Software School’s Web Development Bootcamp, when it came down to the design of our projects, the directive was “just make it look pretty if you can!”. It made sense as the focus of the program was to learn how to code but my thought was “I can definitely do… Read More »What is Product Design? A Former Graphic Designer’s Perspective
Many product teams use user personas to define a target audience for their software, feature sets, or campaigns. The goal of a user persona is to quickly gain empathy and understanding through representing the needs of a larger group of users that you’re designing for. Knowledge of a target demographic can be extremely useful when… Read More »User Personas – Love ‘em or Hate ‘em?
When interviewing participants in a user research study, researchers have to be mindful of how feedback is treated at all stages of the interview process. There are visible and invisible pitfalls that a researcher can succumb to when gathering input from participants, which can cause ‘bad data,’ as a result. Here are some top tips… Read More »Six helpful tips to avoid ‘bad data’ when interviewing participants
There are SO many different design tools to choose from these days that it can be overwhelming and like many other design teams, we’ve had to make choices. We recently made the decision to switch over from using Sketch and InVision to Figma in an effort to consolidate some of the tools we use and… Read More »How to create sketch-like wireframe components in Figma