Many product teams use user personas to define a target audience for their software, feature sets, or campaigns. The goal of a user persona is to quickly gain empathy and understanding through representing the needs of a larger group of users that you’re designing for. Knowledge of a target demographic can be extremely useful when… Read More »User Personas – Love ‘em or Hate ‘em?
When interviewing participants in a user research study, researchers have to be mindful of how feedback is treated at all stages of the interview process. There are visible and invisible pitfalls that a researcher can succumb to when gathering input from participants, which can cause ‘bad data,’ as a result. Here are some top tips… Read More »Six helpful tips to avoid ‘bad data’ when interviewing participants
When building software, there is always so much attention that is focused on the end product, the features, the bells and whistles that make the software or product “pretty”. Just because a product looks nice or has nice functionality, if the main goal of your software does not keep the user at the heart of… Read More »User Journey Mapping
Storytelling has been around since the beginning of time. We see evidence of storytelling from the times of the cavemen and cavewomen drawing pictures on their cave walls to communicate. We see it in hieroglyphics etched into the pyramids and temples of ancient Egypt depict their long, rich history. We see it simply sitting around… Read More »Storytelling – User Experience Edition
Have you read User Story Mapping by Jeff Patton? If not, you should stop what you’re doing and read it right now! At Ncontracts, we’re more than a little bit jazzed about the process and how it has changed the way we make software. Changing The Focus Many product people are familiar with the lean… Read More »User Story Mapping and Why It’s Crucial to Our Process