So you’ve done some initial Customer Research and it’s time to collect deeper insights. Before you get ahead of yourself, remember why you’re collecting data in the first place: everything should connect back to your business goals. DemographicBaseline demographic information could be as simple as the customer’s age, locations, how many people are in their… Read More »Collecting Data for Deeper Customer Research Insights
Many product teams use user personas to define a target audience for their software, feature sets, or campaigns. The goal of a user persona is to quickly gain empathy and understanding through representing the needs of a larger group of users that you’re designing for. Knowledge of a target demographic can be extremely useful when… Read More »User Personas – Love ‘em or Hate ‘em?
When interviewing participants in a user research study, researchers have to be mindful of how feedback is treated at all stages of the interview process. There are visible and invisible pitfalls that a researcher can succumb to when gathering input from participants, which can cause ‘bad data,’ as a result. Here are some top tips… Read More »Six helpful tips to avoid ‘bad data’ when interviewing participants