Learning

Customer Research Insights

Collecting Data for Deeper Customer Research Insights

So you’ve done some initial Customer Research and it’s time to collect deeper insights. Before you get ahead of yourself, remember why you’re collecting data in the first place: everything should connect back to your business goals. DemographicBaseline demographic information could be as simple as the customer’s age, locations, how many people are in their… Read More »Collecting Data for Deeper Customer Research Insights

What is Product (UX/UI) Design? A Former Graphic Designer’s Perspective

When I was going through Nashville Software School’s Web Development Bootcamp, when it came down to the design of our projects, the directive was “just make it look pretty if you can!”. It made sense as the focus of the program was to learn how to code but my thought was “I can definitely do… Read More »What is Product (UX/UI) Design? A Former Graphic Designer’s Perspective

The Power of IDK

One of the strongest tools a designer has in their toolbelt is also one of the hardest things for people to bring themselves to say: “I don’t know”. Why Can’t We Say “I Don’t Know” One of my favorite podcasts is Freakonomics, which frequently looks at the intersection of human psychology and business though an… Read More »The Power of IDK