Empathy

How Lovable Is Your Product: MVP or MLP?

Dave Hightower
Empathy, Enjoy, Product

Much has been said, written, tweeted, and blogged about the Minimum Viable Product (MVP). Even though Eric Ries, a fellow at IDEO and the author of The Lean Startup, is usually credited with coining the popular acronym … it was actually coined by California-based SyncDev CEO Frank Robinson (no, not the Frank Robinson who hit… Read More »How Lovable Is Your Product: MVP or MLP?

Empathy map, user experience (ux) methodology and design thinking

Empathy and Design

Mike Sofka
Design, Empathy, User Personas

em•pa•thy/ˈempəTHē/ nounthe ability to understand and share the feelings of another. As defined, empathy is the ability to understand and share the feelings of others. You’re able to put yourself in other people’s shoes to see their point of view even if you’ve never been in that particular situation before. Having empathy allows you to… Read More »Empathy and Design