em•pa•thy/ˈempəTHē/ nounthe ability to understand and share the feelings of another. As defined, empathy is the ability to understand and share the feelings of others. You’re able to put yourself in other people’s shoes to see their point of view even if you’ve never been in that particular situation before. Having empathy allows you to… Read More »Empathy and Design
Design, illustration, hockey fanatic, golfer, husband, dad. A few things that sum up Mike Sofka, a Senior Product Designer with Ncontracts. With over 20 years of experience, he has honed his skills in building relationships with clients and leading creative teams to provide well thought out, aesthetically pleasing user experience solutions to complicated business problems.
Many product teams use user personas to define a target audience for their software, feature sets, or campaigns. The goal of a user persona is to quickly gain empathy and understanding through representing the needs of a larger group of users that you’re designing for. Knowledge of a target demographic can be extremely useful when… Read More »User Personas – Love ‘em or Hate ‘em?
When building software, there is always so much attention that is focused on the end product, the features, the bells and whistles that make the software or product “pretty”. Just because a product looks nice or has nice functionality, if the main goal of your software does not keep the user at the heart of… Read More »User Journey Mapping
Storytelling has been around since the beginning of time. We see evidence of storytelling from the times of the cavemen and cavewomen drawing pictures on their cave walls to communicate. We see it in hieroglyphics etched into the pyramids and temples of ancient Egypt depict their long, rich history. We see it simply sitting around… Read More »Storytelling – User Experience Edition