Lisa Smith

Product Designer I play a mean rhythm guitar! I’m a champion for the user. I strive to meet business needs with the user in mind. I also watch out for the client and make sure they understand how they are serving their users. Every experience can be better!

Customer Research Insights

Collecting Data for Deeper Customer Research Insights

So you’ve done some initial Customer Research and it’s time to collect deeper insights. Before you get ahead of yourself, remember why you’re collecting data in the first place: everything should connect back to your business goals. DemographicBaseline demographic information could be as simple as the customer’s age, locations, how many people are in their… Read More »Collecting Data for Deeper Customer Research Insights