So you’ve done some initial Customer Research and it’s time to collect deeper insights. Before you get ahead of yourself, remember why you’re collecting data in the first place: everything should connect back to your business goals. DemographicBaseline demographic information could be as simple as the customer’s age, locations, how many people are in their… Read More »Collecting Data for Deeper Customer Research Insights
Product Designer I play a mean rhythm guitar! I’m a champion for the user. I strive to meet business needs with the user in mind. I also watch out for the client and make sure they understand how they are serving their users. Every experience can be better!
Have no fear, Customer Research is the sure-fire way you know exactly what your customer wants, or better yet, need! Before you ask them the hard questions, you have to ask yourself the hardest question of all, “do people need my product”? This question can blow a hole through your dream. You know, the one… Read More »Customer Research – Wants vs. Needs
Customer interviews are a great way to get to know your customer. Interviewing your customer will become a valuable source of information for your business. The insight you receive will inform you that you are heading in the right direction. Make sure you do as much customer discovery to find out who your customer “really”… Read More »Customer interviews and why they are important?